Private conversation is aim of new blog software
By Eric Auchard
SAN FRANCISCO (Reuters) - The next big blog trend is about what you and your friends see and others don't.
The online medium built for loudmouths is taking an inward turn to focus on private conversations among friends and family, instead of requiring bloggers to write for a public stage as most current publishing tools do.
On Thursday, Six Apart Ltd., a supplier of the software used to publish blogs, unveiled a widely anticipated blog-writing tool called Vox (http://www.vox.com).
The free service, which has been in test mode with 50,000 users for several months, encourages new categories of bloggers to publish personal text, photos, audio or videos to share with known acquaintances.
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