Thursday, December 14, 2006

And You Thought I Was Crazy


From the New York Times website:

The Big Box of Preparedness
A billboard on I-95 in Connecticut asks, “Does your family have an emergency plan?” Er, no. Leslie Fastenberg, a self-described soccer mom from Old Westbury, N.Y., steps into the breach with a mammoth (and stylish) emergency kit called the ICE-Qube. The 85-pound box is stocked with enough necessities, she said, for a family of four to survive for four days: $850 plus shipping at (516) 650-7690 or ice-qube.com. Over 100 items are within, like toothbrushes, a crank radio, Jif peanut butter and condoms. I wondered about those last two items. “What, do you want the peanut butter from Whole Foods instead?” she said, adding that condoms were a “high-value, small-mass product.” PENELOPE GREEN

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