$300,000 Watch That Doesn’t Tell The Time

Marketing Perfection.

1) Create an item

2)Give the impression that it is a luxury item and very rare

3)Sell it at a very high price

4)Sell out within 48 hours



Here's the product a luxury watch which incorporated pieces of the Titanic. It doesn't even tell time yet it sells out within 48 hours at $300k a watch.

Swiss watchmaker Romain Jerome’s newest watch, "Day & Night," made from oxidized steel salvaged from the Titanic, doesn’t tell the time. It has two complex tourbillons (devices that counteract gravity and other perturbing fource that affects the accuracy of the watch) all right, but the watch can only tell whether it’s day or night:

The company’s chief executive, Yvan Arpa, cited statistical studies to explain how the watch better reflects the time-philosophy of today’s wealthy.

“When you ask people what is the ultimate luxury, 80 percent answer ‘time’. Then when you look at other studies, 67 percent don’t look at their watch to tell what time it is,” he told Reuters.

He added that anyone can buy a watch that tells time — only a truly discerning customer can buy one that doesn’t.

And here’s the best part: The watch sold out within 48 hours of its launch.

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