In 1981, Rita Raiffe, Gund's director of Design introduced Snuffles a sweet huggable bear. For more than 25 years Snuffles has been a Gund award winning icon.
Snuffles was featured in the company's first consumer ad campaign that launched the phrase "Gotta Getta Gund".
For over 100 years, Gund has created huggable plush that have been loved by children of all ages. Snuffles is just one example of this amazing legacy.
Snuffles is truly a Gund tradition.