It appears as if Coke & Facebook have gotten together and come up with a creepy application. The Coke Zero Facial Profiler, uses next gen facial recognition technology to search for people whose faces most closely resemble your own.
If you're on Facebook, Facial Profiler will match you against the vast database of faces collected by Coke Zero (there are already over 105,000) to find your look-a-likes. Results will be delivered soon after, and you can then discover the details about your look-a-like based on the privacy settings for their Facebook profiles. Creepy, right?