This is a pretty cool feature. Too bad we don't have iPhones or Androids.
"Near me now" uses your location aware cellphone (currently only iPhone and Android devices) to search for surrounding businesses by category (restaurants, coffee shops, bars, ATMs and banks, and more), then returns any nearby matches based on their proximity to you. So if you're standing outside or near a restaurant you're considering, all it takes is firing up Google, tapping the "Near me now" link, and then choosing the category. It really is considerably faster than typing (especially on mobile devices), and might be worth working into your mobile searching toolkit.