Anyone who's ever tried to eat French fries in the car or has squeezed packet after messy packet of ketchup onto a burger knows that those little condiment packages can be annoying (and sometimes impossible to open at all).
Heinz feels our pain. For the first time in decades, the ketchup company is revamping the way it packages ketchup on-the-go, the Associated Press reported.
Heinz has created the Dip & Squeeze package, a single-serving ketchup packet that has a cup for dipping and an end that can be torn off, making it easier to both dip and squeeze with less mess.
"The packet has long been the bane of our consumers," David Ciesinski, vice president of Heinz Ketchup, told the AP. "The biggest complaint is there is no way to dip and eat it on the go."
The packet also holds three times as much ketchup as the traditional Heinz ketchup packet.