Digg Close to a $300 Million Sale?

Digg is close to announcing its sale to a major media player for $300 million to $400 million, according to sources close to the company.

So who is it? A source rules out all the big Internet players -- not Microsoft, not Google, not Yahoo. CBS, a big Web acquirer of late, has taken itself out of the running. So who could it be?

Two possibilities: The New York Times Co. and the Washington Post Co. Both the Times' Arthur Sulzberger and the Post's Donald Graham are big believers in a digital future. And both can see firsthand how much traffic Digg contributes to their websites.

Rumormonger